The marriage of technology and marketing is as
old as the earliest days of business when marketing
meant "getting your products to market" and technology
powered transportation. Through all the evolutions
and revolutions in communications, networking,
data storage and processing, marketing and technology
have always been inseparable.
At Media
Genesis, we never view technology as a barrier.
New tools can take us places we would otherwise
never go. Whether we're building business applications
and interfaces for our clients or creating new
tools for marketing and metrics, technology plays
a fundamental role in every project we undertake.
At Media
Gen, our technologists have a unique combination
of skills; they possess both a deep understanding
of information technologies and expertise in the
disciplines required to successfully implement
these technologies. The integration of these capabilities
allows Media Gen to help our clients develop and
deploy flexible IT solutions and address a wide
range of business challenges.
Our
senior technologists are also experienced business
analysts, who specialize in mapping business needs
to appropriate technology solutions. We do this
with the assistance of leading software solution
vendors, hardware designers and network service
providers while maintaining our independence and
commitment to the client. We work for our clients,
with our partners, and never lose sight of the
distinction.
Media Gen's architecture and system design professionals
match business requirements with hardware and
software components, to provide solid Information
Technology architectures that are cost effective,
robust and 'future proof'.
Media Gen's systems integration team has extensive
experience in a variety of vendor applications,
hardware platforms, database consolidation and
network interfaces. This experience allows our
solutions to connect seamlessly with our clients'
existing systems or third party environments.
Media Gen delivers our integrated solutions to
a strict timeline and always within budget. Our
dedicated project management team provides client
management, project direction and ongoing guidance
to each account. We apply the appropriate level
of communication, as agreed with the client, utilizing
Internet technologies for security and usability.
- Intranet / Extranet Development
- Internet Applications
- Content Management
- Campaign Metrics and Tracking
- Integration
- Hosting and Maintenance
- Technology Consulting for:
- Functional Specs
- Technical Design
- Usability Testing
- Customer Relationship Management (CRM)
- Sales Force Automation
- Enterprise Architecture
