Our Integrated Marketing agency arm is of regional repute for providing cost-effective full-service marketing consulting, as well as integrated advertising, public relations management, Web and direct marketing activities for high-tech / high-fashion businesses and products.
From acquisition campaigns to loyalty programs, our combination of strategic, tactical, creative and technical services enable our clients to command their markets with measurable marketing ROI.
To be heard above the din of others, you will need something smart, sassy... unique. We have the creative skills and the deployment expertise necessary to determine, design and deliver the most effective media to the most influential audience in the regional markets we serve.
The distance between strategy and implementation often defines the gap between failure and success. For 15 years we've linked the boardroom and the trenches, translating business goals directly into campaign successes one win at a time. We measure the success of every program against business goals, not just campaign goals, and we continually generate new methods and tools to track every marketing investment. We strongly believe that every campaign is not only about winning new business today; it's also about learning how to win business more efficiently tomorrow.
From research to response metrics, we're with our clients every step of the way whether staking new ground with a product launch or strengthening a market foothold with a corporate positioning campaign.
The marriage of technology and marketing is as old as the earliest days of business when marketing meant "getting your products to market" and technology powered transportation. Through all the evolutions and revolutions in communications, networking, data storage and processing, marketing and technology have always been inseparable. Technology is the engine; marketing is the vehicle.
The paradox facing 21st Century businesses
is that it's easier than ever to talk to customers
and more difficult than ever to be heard. Media
Gen's Interactive Marketing services help clients
meet this challenge by developing solutions that:
- Engage customers across multiple
channels
- Integrate online and offline marketing
campaigns
- Capitalize on the wealth and importance
of customer information
- Build long-term customer relationships,
even when the competition is only a
click away
Marketing is not about just creating an ad, a Web site, press releases, or an e-mail marketing campaign. You need to generate leads, reduce sales cycles, build customer loyalty and fight off competition. And that's just to survive.
To win you need to optimize your sales pipeline, streamline customer service and drive your strategy through your entire organization to turn your company into a marketing machine. Most of all you'll have to prove to the CFO your program is a disciplined investment, not a dispensable cost. And you'll have to fight for every penny.
Like you, we have to prove our value every day. This is why our marketing practice is founded on four fundamental principles:
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Before you dip into your marketing war chest, you need to know who, where and how you will achieve what, when and why.
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Every campaign supports a measurable sales goal.
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Every initiative drives a marketing strategy.
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Every program demonstrates a definable market position.
We work with clients to define the strategy, identify key tools and objectives, coordinate communication and promotional initiatives, and evaluate and refine our marketing programs. Our services include:
• Market research & survey
• Competitor analysis
• Branding
• Fund allocation
• Promotions & Viral Marketing
• Direct Mail
• Media:
- Media relations
- Media planning
• E-medium Marketing:
- Search Engine Optimization
- eCRM
• Brand Asset Management
• Sales / Pitch Support
Attracting, retaining, and developing customers are the keys to long-term business success. But today's customers have an unprecedented range of choices and are bombarded by an ever-expanding range of online and offline promotions. We help our clients cut through the noise and develop a culture of customer focus, customer service and customer intimacy.
We begin by engaging our clients at the earliest stages of the planning process, ensuring that we fully understand their objectives and that they in turn, have the opportunity to contribute their insights and aspirations to help shape the solution. As our work continues, this "one team" approach ensures client focus, client participation, and client satisfaction.
And while we acknowledge the transformational power of technology, our customer relationship services are three-dimensional, helping clients to create the marketing and communication plans, customer relationship management processes, and information technology strategies that are the basis of a truly customer-driven organization.
Click on the Services to see how we help clients command their markets with our brand of creative, strategic, research, marketing & advertising and technological expertise.
